FINAL EXAM ONLY DM_SMM_LA

Digital Marketing and Social Media Marketing – Exam

The "Digital Marketing and Social Media Marketing – Exam" course is designed to assess advanced skills in digital marketing and social media management. Candidates will need to demonstrate thorough knowledge of key digital marketing tools and strategies, including SEO, SEM, content marketing, alongside the dynamics of social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube. The curriculum covers essential topics such as goal setting and KPIs, target and customer journey analysis, editorial planning, content creation and advertising campaigns, and result analysis and optimization through tracking and analytics tools. Particular emphasis is placed on privacy regulations, GDPR compliance, and advertising transparency. The exam features real-world scenarios focusing on complex cases like reputation management, funnel optimization, advanced social advertising, and crisis management. The test lasts 60 minutes with a passing threshold set at 70%. This course suits professionals seeking to validate their practical skills in Digital Marketing and Social Media Marketing within dynamic and regulated environments.

Exam duration60 min

Pass mark70%

Available questions200

CIWZ PROFESSIONAL ASSESSMENT

High-integrity learning environment

The pathway is designed for managers, executives, function owners, auditors and professionals. Lessons use validated minimum study time and a contextual tutor; assessments use server-side random selection of questions and answers, session-continuity controls, camera and local audio-activity monitoring during protected tests.

Traceability and reliability: integrity events are logged for authorized review; automated signals do not determine the result on their own.

OFFICIAL PATHWAY INFORMATION

Course technical sheet

Purpose, references, delivery method, commercial terms and certificate value, presented clearly and transparently.

Learning Objectives

Assess advanced practical knowledge and skills in digital and social media marketing, including strategies, tools, and regulations.

Skills Acquired

Planning and managing SEO, SEM, content, and social media marketing campaigns
Target analysis, buyer personas, and customer journey
Creation and optimization of editorial plans and advertising
Use of tracking and analytics tools for performance optimization
Compliance management (privacy, GDPR, ad transparency)
Ability to manage complex scenarios like reputation crisis and funnel optimization

Target Audience

Professionals and marketers with basic to intermediate experience in digital and social media marketing aiming to certify their skills.

Prerequisites

Basic knowledge of digital marketing strategies and tools; practical experience recommended.

Program

Digital marketing fundamentals
Goal setting and KPIs
Target, buyer personas, customer journey analysis
Strategies and channels: SEO, SEM/PPC, display, email, content marketing
Social media marketing on main platforms
Editorial planning, copywriting, and creativity
Advertising and campaigns: Meta Ads, Google Ads, LinkedIn Ads
Targeting, segmentation, retargeting
Tracking and analytics (pixels, UTM, Google Analytics)
Conversion rate optimization (CRO, landing pages, A/B testing)
Community management and social listening
Influencer marketing
Budget management and reporting
Regulation and compliance (privacy, cookies, GDPR, ads transparency)

Teaching Methodology

Timed exam with theoretical questions and practical case studies to test problem-solving and application skills.

Assessment Method

60-minute written exam, pass mark at least 70% correct answers.

Duration

60 minutes

Certification

Certificate of exam completion (subject to certification fee payment).

Expected Outcomes

Certification of advanced digital and social media marketing skills, critical analysis, and decision-making capabilities in complex professional settings.